I had to create a small 5 x 5 square brochure without sacrificing important information. I discovered this fold which was perfect for the company’s needs.

Genius Plaza has created sub products within the company. These sub products are Genius Plaza offline, Bilingual Genius, and Genius Plaza Pre-K. The brochures are used when attending conventions and school meetings.

A new product to offer an alternative from mobile applications. The Genius Plaza Pre-K kit is an offline program and can be used with or without the mobile application. The only established brand before the kit was the product logo.

Our design team decided to create characters that would help engage with preschool, elementary and adolescent students. The characters are included in all resources including learning videos. We recognized the importance of including every culture and wanted each character to have an animal friend from their country of origin. The illustrations were created in house by the talented Courtney Scriven and Mina Roy.

Since there are so many programs offered by Bilingual Genius it is crucial to include thorough information in the brochure. One important resource includes the Genius Explorer workbooks. It is important to display this in the brochure to inform clients of this feature.

Bilingual Genius is a new online and offline program associated with Genius Plaza. Because this program targets ages preschool to adults the website has to be as user friendly as possible. It is also important the design is not too distracting but engaging enough.

The program was created for ages preschool to high school. Each workbook included flashcards, exercises and activities. The minimal design was to offer an alternative to machine copy pages if needed.