Senior Designer

Cengage Group / Clifton Park, NY 
March 2019 - 2025

Experience

• Create and prepare visual assets for print and digital products

• Budget, employ, and manage multiple projects simultaneously

• Scout agencies for project collaborations and manage outsourced projects

• Work with Design Lead to drive and execute creative concepts within an existing set of program guidelines

Graphic Designer

Genius Plaza / Clifton Park, NY 
Dec 2016 – Sept. 2018

Experience

• Lead and mentor a team of graphic designers, providing creative direction, feedback, and support.

• Develop and maintain brand identity standards across all visual touchpoints (digital, print, packaging, advertising, social media, etc.).

• Collaborate with marketing, product, and content teams to deliver compelling visuals that support business goals.

• Manage multiple design projects simultaneously, ensuring quality, consistency, and timely delivery.

• Translate complex ideas into clean, engaging, and on-brand designs.

• Present and defend design concepts to stakeholders and incorporate feedback effectively.

• Stay current with industry trends, design software, and emerging technologies to keep creative output fresh and competitive.

Marketing Manager

Jean Paul Spa & Salons / Albany, NY 
May 2015 - Aug. 2018

Experience

• Develop and implement comprehensive marketing strategies to increase brand visibility and generate qualified leads.

• Plan and execute digital campaigns across email, social media, SEO/SEM, paid ads, and content marketing.

• Manage marketing budgets and allocate resources effectively across campaigns.

• Collaborate with product, sales, and executives to align messaging and ensure brand consistency.

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