Hello! I’m Felicia

A Graphic Designer from Northern California

I'm a passionate creative originally from Northern California, now based in Upstate New York. I earned my BFA in Graphic Design from The College of Saint Rose in Albany in 2016. Since then, I’ve had the opportunity to work with an education-focused company committed to making a meaningful impact through innovative methods and a mission-driven team.

My design approach is grounded in both creativity and purpose. I bring experience in both print and digital media, and have also managed social media accounts for thriving local businesses. Outside of work, I enjoy hands-on crafting and exploring new creative techniques to stay inspired and grow as a designer. 

 

Work History

Senior Media Designer

Cengage / Clifton Park, NY 
March 2019 - Present

 

Experience

  • Create and prepare visual assets for print and digital products

  • Budget, employ, and manage multiple projects simultaneously

  • Scout agencies for project collaborations and manage outsourced projects

  • Work with Design Lead to drive and execute creative concepts within an existing set of program guidelines

Graphic Designer

Genius Plaza / Clifton Park, NY 
Dec 2016 – Sept. 2018

 

Experience

  • Lead and mentor a team of graphic designers, providing creative direction, feedback, and support.

  • Develop and maintain brand identity standards across all visual touchpoints (digital, print, packaging, advertising, social media, etc.).

  • Collaborate with marketing, product, and content teams to deliver compelling visuals that support business goals.

  • Manage multiple design projects simultaneously, ensuring quality, consistency, and timely delivery.

  • Translate complex ideas into clean, engaging, and on-brand designs.

  • Present and defend design concepts to stakeholders and incorporate feedback effectively.

  • Stay current with industry trends, design software, and emerging technologies to keep creative output fresh and competitive.

Marketing Manager

Jean Paul Spa & Salons / Albany, NY 
May 2015 - Aug. 2018

 

Experience

  • Develop and implement comprehensive marketing strategies to increase brand visibility and generate qualified leads.

  • Plan and execute digital campaigns across email, social media, SEO/SEM, paid ads, and content marketing.

  • Manage marketing budgets and allocate resources effectively across campaigns.

  • Collaborate with product, sales, and executives to align messaging and ensure brand consistency.

The College of Saint Rose / Albany, NY
May 2016

Bachelor of Fine Arts
Graphic Design

Lets Meet